Private label products are manufactured by a third-party manufacturer or company and then sold to another company to brand, market, and sell under their own brand name or label.  The manufacturer has no rights over the label or brand, and you get to decide on the product design, your brand logo, labeling, packaging, and all other creative elements. 

Private label products could be a generic Alibaba product with their brand label added, a product with custom additions or changes, or a unique product sold exclusively by that brand. 

Although it can take time and work to build your brand recognition, selling private label products on Amazon allows your business to grow long-term. 

• Increase in Credibility. By selling products under a private label, you can capitalize on in-demand products while contributing to your own brand’s credibility.
• Higher Profit Margins. White label products are generally less expensive, allowing you to achieve higher margins.
• More Exposure. Walmart values private label products and will give more exposure to private label sellers on the platform.
• Option for Customization. You can stand out by customizing your products depending on customers’ needs and demands.

Many e-commerce businesses prefer to buy popular products already in high demand and brand them under their own private label. But to be done successfully, there is a process you must follow when starting, and that begins with adequate research.